The research is a great evidence of the brand equity enjoyed by Gelusil MPS, one
of Pfizer India’s flagship brands.Gelusil is a highly trusted & preferred brand
amongst doctors, retailers as well as the consumers.
Over the years, Gelusil MPS has undergone many changes to better suit the customer needs. The ever evolving brand also launched Gelusil Xtra Cool to extend its appeal to the younger generation. The brand was further refreshed by the new Heartburn campaign which was received very well.