Press Releases

VIAGRA™ exceeds targets in sixty days!
Mumbai, March 6, 2006

Two months after its launch on December 26th, 2005 , Pfizer's Viagra™ has exceeded its targets by capturing 1.8% of the market that is estimated to be worth Rs. 80 crore.

Pfizer is promoting Viagra™ to doctors (urologists/andrologists, endocrinologists, psychiatrists and venereologist) in India 's top 30 cities. The product is mainly available in chemists located close to these doctors. The initial sales for Viagra™ are higher in top tier cities like Mumbai, New Delhi , Bangalore and Chennai. Pfizer expects other cities to also yield more prescriptions over the ensuing year.

Both in India and internationally, Viagra™ has created awareness about Erectile Dysfunction (ED), leading to increasing number of men approaching doctors for treatment. Pfizer is committed to the education of doctors and patients on erectile dysfunction and its treatment.

Pfizer has distributed scientific literature in doctor clinics. The company will shortly be making patient information available through other mediums as well.

Says K. G. Ananthakrishnan, Sr. Director, Pharmaceuticals, Pfizer Ltd., “We are excited with the response we have received for Viagra™. The value that Pfizer brings to the table, with its extensive research and knowledge on erectile dysfunction and its management is reflected in Viagra™'s excellent performance. Our YTD All India sales are Rs. 1.50 crores with Viagra™ doing well in all the cities we have launched in."

K. G. Ananthakrishnan further added, "Since Viagra™'s recent launch, we have tracked prescriptions from more than 750 doctors. Our target when we started was to capture about 10% of the market share in two years, but given the initial product acceptance, we will definitely be surpassing this number."

Pfizer's research scientists discovered and developed the revolutionary drug Viagra™ that enables men with ED to respond to sexual stimulation. Viagra™ works by augmenting the effects of nitric oxide, a key substance involved in erection. Thus Viagra™ increases the blood flow to the penis, which is necessary for establishing and maintaining an erection for successful intercourse. In effect, Viagra™ restores a man's ability to respond naturally to sexual stimulation.

About Pfizer: Globally, Pfizer discovers, develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world's best-known consumer brands. Our innovative, value-added products improve the quality of life of people around the world and help them enjoy longer, healthier, and more productive lives. Pfizer has three business segments: health care, animal health and consumer health care. Our products are available in more than 150 countries.