Economic Rehabilitation Program

This project was initiated to help small entrepreneurs of Tamil Nadu’s coastal region affected by the tsunami. Pfizer began the Economic Rehabilitation Project in association with World Vision International (WVI). Launched in Chennai, the project covered eight villages and benefited the families of 1,000 economically disadvantaged people.

A grant of Rs 1 crore was disbursed over a period of five years among the affected communities as modest grant-cum-low-interest-loan for working capital so that they could re-establish their self-made businesses. The project was managed by Pfizer India. The resources for this project included donations from Pfizer Inc and colleagues from Pfizer Japan.

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